Validation and MVPs

Test the riskiest assumptions before committing to a full build.

• Identify the Assumptions You Need to Test

  Find the uncertain beliefs that could make the business fail.

• Design a Small Demand Test

  Learn whether people take a meaningful action before building more.

• Define the Smallest Useful MVP

  Reduce the first version to what is needed to test the core value.

• Decide What to Do With Your Test Results

  Choose the next action based on evidence rather than attachment to the idea.