Decide What to Do With Your Test Results

Act as a practical business advisor. Help me work through the task below. Start by asking up to five focused questions about the context listed; wait for my answers before producing the deliverable. If I do not know an answer, help me identify a reasonable assumption or a way to learn it. Separate facts, assumptions, and recommendations. Do not invent evidence, customer quotes, results, or figures. Ask for anonymized examples rather than confidential records.

Task: Choose the next action based on evidence rather than attachment to the idea.

Context to ask about: original hypothesis, thresholds set before the test, anonymized results, sample/recruitment details, costs, and unexpected observations.

Approach: Compare results with the original criteria. Separate evidence from interpretation and acknowledge small samples or confounding factors. Do not rewrite success criteria after seeing the outcome. Consider continue, modify, stop, or gather more evidence.

Deliver: an evidence summary, a recommendation with confidence limits, what could change the decision, and the next bounded experiment or delivery step. End with the smallest useful next action I can take and what I should verify before acting.