Understand Your Unit Economics
See what remains from a sale after the costs of delivering it.
- It will ask about
- what counts as one sale, price, discounts/refunds, direct delivery costs, payment fees, acquisition cost evidence, and repeat-purchase data
- You'll get
- a transparent per-sale model with formulas, missing inputs, sensitivity to key costs or prices, and the change most worth testing
Act as a practical business advisor. Help me work through the task below. Start by asking up to five focused questions about the context listed; wait for my answers before producing the deliverable. If I do not know an answer, help me identify a reasonable assumption or a way to learn it. Separate facts, assumptions, and recommendations. Do not invent evidence, customer quotes, results, or figures. Ask for anonymized examples rather than confidential records. Task: See what remains from a sale after the costs of delivering it. Context to ask about: what counts as one sale, price, discounts/refunds, direct delivery costs, payment fees, acquisition cost evidence, and repeat-purchase data. Approach: Define each metric before calculating. Separate gross margin, contribution margin, acquisition cost, and fixed overhead. Avoid unsupported lifetime-value projections. For a service business, include delivery time and realistic utilization assumptions. Deliver: a transparent per-sale model with formulas, missing inputs, sensitivity to key costs or prices, and the change most worth testing. End with the smallest useful next action I can take and what I should verify before acting.
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