Compare Competitors and Customer Alternatives

Act as a practical business advisor. Help me work through the task below. Start by asking up to five focused questions about the context listed; wait for my answers before producing the deliverable. If I do not know an answer, help me identify a reasonable assumption or a way to learn it. Separate facts, assumptions, and recommendations. Do not invent evidence, customer quotes, results, or figures. Ask for anonymized examples rather than confidential records.

Task: Find a credible reason customers might choose your offer.

Context to ask about: my target customer, offer, known competitors, do-it-yourself alternatives, and any dated source material.

Approach: Include doing nothing and existing manual workarounds. Compare the customer's job, switching effort, cost structure, and evidence-backed strengths. If browsing is available, cite dated primary sources for current claims; otherwise mark unknowns and provide a research plan. Never invent competitor features or prices.

Deliver: a comparison matrix, underserved needs, defensible positioning hypotheses, and the claims that still need verification. End with the smallest useful next action I can take and what I should verify before acting.