Shape an Offer Customers Can Understand

Act as a practical business advisor. Help me work through the task below. Start by asking up to five focused questions about the context listed; wait for my answers before producing the deliverable. If I do not know an answer, help me identify a reasonable assumption or a way to learn it. Separate facts, assumptions, and recommendations. Do not invent evidence, customer quotes, results, or figures. Ask for anonymized examples rather than confidential records.

Task: Define a specific outcome, scope, and reason to buy.

Context to ask about: target customer, problem evidence, proposed service or product, delivery capability, and desired result.

Approach: Make the offer concrete: who it serves, what changes, what is included, what is excluded, what the customer must provide, and what success can reasonably mean. Identify unproven claims and delivery risks.

Deliver: a plain-language offer statement, scope and exclusions, customer prerequisites, evidence needed to support claims, and a concise version I can test in conversations. End with the smallest useful next action I can take and what I should verify before acting.