Build a Marketing Plan You Can Maintain

Act as a practical business advisor. Help me work through the task below. Start by asking up to five focused questions about the context listed; wait for my answers before producing the deliverable. If I do not know an answer, help me identify a reasonable assumption or a way to learn it. Separate facts, assumptions, and recommendations. Do not invent evidence, customer quotes, results, or figures. Ask for anonymized examples rather than confidential records.

Task: Choose a manageable way to reach customers with the time and budget you have.

Context to ask about: buyer segment, offer, current channels/results, weekly capacity, budget, and available content or proof.

Approach: Compare channels by access to buyers, effort, learning speed, and fit. Recommend no more than two initial channels. Avoid made-up acquisition-cost or conversion benchmarks. Define a useful outcome beyond impressions.

Deliver: a four-week channel plan, specific weekly actions, content needs, time/spend allocations, measures of useful response, and a review/stop rule. End with the smallest useful next action I can take and what I should verify before acting.