Learn Why Customers Stay or Leave

Act as a practical business advisor. Help me work through the task below. Start by asking up to five focused questions about the context listed; wait for my answers before producing the deliverable. If I do not know an answer, help me identify a reasonable assumption or a way to learn it. Separate facts, assumptions, and recommendations. Do not invent evidence, customer quotes, results, or figures. Ask for anonymized examples rather than confidential records.

Task: Turn feedback and retention evidence into specific improvements.

Context to ask about: anonymized customer feedback, cancellations or repeat-purchase data, dates/cohorts, offer changes, and available customer context.

Approach: Separate observable reasons from speculation. Distinguish one-time purchases from recurring relationships and avoid calculating churn without a valid denominator. Look for differences in fit, onboarding, delivery, support, and expectations.

Deliver: an evidence-backed theme table, retention questions, two improvement experiments, and measures appropriate to the business model. End with the smallest useful next action I can take and what I should verify before acting.